Last Updated: October 31, 2024

Using your personal information to provide you with the White Glove service you expect from Boutique LC
At Boutique LC, our customers are at the core of everything we do. We strive to offer products and services that help each customer feel great and look amazing, while also ensuring they have confidence in how we manage their personal information. We take the trust you place in us seriously, whether you share personal details while visiting our stores, making a purchase, or contacting us via phone or email, or using our website.

How Boutique LC  Collects Personal Information
We gather personal information in a variety of ways, both directly and indirectly. For instance, we collect your information directly when you send us postal mail, email our customer care team, fill out a form on our website, place an order through our website, or share details with our Northern California in-store team members. Additionally, we may collect information indirectly through automated means. For example, when you interact with our website , we may use technologies to gather data about your usage patterns.  We may also receive information about you from third parties, including our affiliates, subsidiaries, social media platforms, and advertising partners.

We Collect Personal Information When You Provide It
We may collect personal information directly from you or your device in the following ways:       

• Account Registration: When you register for a Boutique LC account, you are required to provide personal information, including your name and email address. You may also choose to share additional information, such as billing, mailing, and shipping addresses, phone number, and payment details (e.g., credit card). If you make purchases through our website , you will create a username and password, which helps us verify your identity and streamline future transactions.
  
• Boutique LC Loyalty Rewards Program: If you join our Boutique LC Loyalty Rewards Program, we will also require your mobile phone number, in addition to the account information mentioned above.
  
• Shopping Interactions: When you shop with us through our website , we store your browsing history, search queries, saved items, requests for notifications about sales or restocks, and purchase details.
  
• Customer Interactions: We collect information when you engage with Boutique LC, whether by speaking with a sales team member, visiting a Northern California store, contacting our Customer Care team, participating in contests or surveys, engaging in promotional activities, registering for events or appointments, or applying for a job (applicants can refer to our Careers Privacy Policy for details on how we handle applicant and employee data).
  
• Email Subscriptions: We gather information when you sign up to receive emails, including marketing communications.
  
• Boutique LC In-Store Visits: When you visit a store, we may collect video recordings and photographs for security purposes, fraud prevention, incident reporting, and operational needs.

We collect personal information from third-party sources
To better understand your preferences, operate our business, and provide you with products and services we believe you will love, we may receive your personal information from the following third parties:

• Boutique LC  and companies you have interacted with.   
• Online social networks if you follow Boutique LC, or any of our brands on social media sites, such as Facebook, Instagram, Twitter, LinkedIn, TikTok, or Pinterest. We may collect personal information when you communicate with us within these platforms or use functionalities, plugins, widgets, or tools from social media in connection with our Websites (e.g., to log into an account or share inspiration, finds, purchases, and other content with your friends and followers) or when you click "Share This" or "Like" buttons. Please note that if you post on social media or tag us using a hashtag (#) or "at" (@), your personal information may become publicly available and is subject to the privacy policies of those social media sites. We recommend reviewing the privacy policies of any third-party sites you visit to understand their data collection practices.   
• Third-party service providers that support our business, including companies that assist with our marketing efforts, analytics providers, advertising networks and cooperatives, and other third parties that share information with us about the devices you use online, reviews you've posted about our products, and others we collaborate with.

We collect personal information using automated technologies
Personal information is also collected through automated technologies and shared with us when you visit our Website, open an email, or click on one of our advertisements.

We automatically create website and mobile application log files when you access our Website. Automated data collection technologies—such as cookies, beacons, tags, software development kits (SDKs), and scripts—are used by us to analyze trends, administer the Websites and Apps, and track user movements. We, along with our third-party service providers, also use these technologies to gather demographic information about our user base both individually and in aggregate.

A "cookie" is a small text file stored on your computer that is downloaded when you visit a website. Cookies send information back to the originating website on each subsequent visit or to another website that recognizes the same cookie. We use the following types of cookies:

• Essential Cookies are required for our Website to function properly and cannot be turned off in our systems. Blocking these cookies may affect the functionality of certain parts of our Website.  
• Performance and Functional Cookies allow us to count visits and sources of traffic on our Website to measure and improve performance. They help us understand which pages are most and least popular and how visitors navigate our sites.   
• Targeted Advertising Cookies may be set through our Websites by our advertising partners. These are used to build a profile of your interests and display relevant ads on other websites. Please see the Targeted Advertising section in the Your options and legal disclosures for information on how to opt out of these cookies.   
• Social Media Cookies enable you to share information using social media buttons on networks like Facebook, LinkedIn, Pinterest, Instagram, or Twitter. This information may then be used by the social media network to deliver targeted advertising to you.
  

We may combine information collected automatically from your interactions with our Services and activity on third-party sites with other data (including personal information).

If you wish to opt out of certain cookies, you may do so by changing your browser settings to prevent cookies from our Websites. Please note that if you delete, block, or restrict cookies, or use a different computer or browser, you will need to renew your cookie management choices.

How we use personal information
We use personal information, including data combined from your interactions with our Website, in stores, on your device, or from third parties, to conduct our business and provide you with the best products, services, and experiences. We understand the importance of your personal information and want to be transparent about its use. Here are the ways we utilize your personal information:

• To provide you access to our Website, including servicing your accounts and maintaining security.  
  
• To deliver products and services, including fulfilling orders, processing payments, and providing items we believe you will enjoy.   
• To respond to you, including order confirmations, account inquiries, and notifications about products, contests, surveys, or updates  
• To personalize your experiences with us by remembering your interests and preferences, customizing offerings, and enhancing your engagement with our stylists and team members.   
• For marketing and advertising, including tailored communications and general promotions.   
• To offer personalized content when you are near our Northern California store or have enabled location sharing on your device.  
  
• For analytics, to understand usage patterns and improve our Websites.   
• To manage our Boutique LC loyalty rewards program, including enrolling new members and maintaining existing accounts.   
• For business purposes, including operations, research, maintaining records, understanding customer satisfaction, and detecting fraud.
  
• For legal and safety purposes, including defending against legal actions, maintaining security, complying with legal requests, and notifying you of safety issues or product recalls.

Contact Us
If you have questions about this Policy or our privacy practices, please reach out to us at:

Boutique LC Privacy
135 W Yosemite Ave, Manteca, CA 95336

If you prefer to make your purchase over the phone instead of through our Website, just call us at 1-209-715-2700. Our Customer Service representatives are happy to help you.

Updates to this Policy
We may update this Policy occasionally, and any changes may apply to information we’ve previously collected, as permitted by law. Please check this Policy regularly for updates. Each version will include the last updated date at the top. If we make significant changes, we will notify you by posting the updated Policy on our Website and/or as required by applicable law.